Meet the athlete. Maya joined STRM KOVA through the athlete intake form. The profile below is what the operator team sees, and what brands see after they're on a curated shortlist. Brands never see underlying contracts.
MVP Walkthrough · One connected example
From athlete profile to managed partnership.
Follow one fictional athlete, Maya Torres, through the full STRM KOVA flow: her profile and rights, a brand's campaign brief, why she fits it, how the deal moves to signing, and how the campaign is managed after that.
🏃♀️
MT
Maya Torres
112K
TikTok followers
48.2K
Instagram followers
6.8%
Avg. engagement rate
2×
All-Conference selection
Background
Three-year starter and team captain. Leads the team in goals two seasons running. Runs a free summer youth clinic in Sacramento and posts weekly "what I eat on game day" meal-prep videos, which are her best-performing content.
Interests
Brand preferences
Audience
Age
Top markets
Audience: 58% female · 63% in CA/AZ · source: platform insights shared by athlete, Oct 2026.
🛡️
Know what's available before matching. Maya already has two exclusive deals, and her school has its own rules. Each category is marked as a known restriction, needs review, or available. Missing information is never treated as available.
Existing partnerships
| Partner | Category | Exclusivity | Term · Territory | Source & review |
|---|---|---|---|---|
| Volt HydrationSports drink | Sports drinks & hydration | Exclusive | Aug 1, 2026 – Jul 31, 2027United States | ● ReviewedAgreement reviewed Oct 8, 2026 |
| Northline AthleticApparel | Athletic apparel & footwear | Exclusive | Through Jun 30, 2027North America | ● ReviewedAgreement reviewed Oct 8, 2026 |
| Campus Books Co-opLocal retail | Local retail (bookstore) | Non-exclusive | Expires Dec 31, 2026Sacramento area | ● Athlete-statedDocument not yet provided |
Category availability
Known restriction
Sports drinks & hydrationVolt Hydration exclusive
Athletic apparel & footwearNorthline Athletic exclusive
Alcohol · Sports betting · VapeUniversity NIL policy
Energy drinksAthlete's own preference
Needs review
Supplements & proteinVolt contract mentions "nutrition products"; scope unclear
Bookstores & school suppliesCo-op deal not yet documented
Potentially available
Restaurants & food serviceNo conflicts found · relevant to the next screen
Grocery & meal kits
Tech & consumer electronics
Banking & financial services
Automotive
"Potentially available" still requires human review for each campaign. STRM KOVA never gives automated legal clearance.
📣
A brand needs athletes. Sunfield Kitchen submitted this brief through the public "For Brands" form. No account was needed. It's in the restaurant category, which is open for Maya.
SK
"Fuel the Season"
Goals
- Launch the new "Game Day Bowl" menu item with college students
- Drive 5,000 first-time app downloads in Q4
- Position Sunfield as the go-to pre-game meal near campuses
Target audience
Campaign details
- Campaign dates
- Nov 3 – Dec 19, 2026
- Budget
- $30,000 total · $7,500–$10,000 per athlete
- Athletes wanted
- 3–4
- Usage
- Organic social; brand may repost on its own channels for 90 days
- Paid ads
- Not requested (would need a separate rights review)
- Territory
- California & Arizona
Requested deliverables
| Deliverable | Qty | Notes |
|---|---|---|
| Instagram Reels | 2 | Must feature the Game Day Bowl |
| Instagram Story sets | 2 | With app download link |
| TikTok videos | 2 | Athlete's own style; brand approves before posting |
| In-store appearance | 1 | 2 hours at a flagship location near campus |
🎯
Why Maya fits. The operator compares the brief with athlete profiles and rights, then builds a curated shortlist. Each match comes with a plain-language reason based on interests, audience and available rights.
Match rationale · Maya Torres × Fuel the Season
Interests Strong
- Weekly meal-prep and game-day food videos
- Health & wellness is a stated brand preference
- Content style suits a "pre-game meal" story
Audience Strong
- 71% aged 18–24 (brief targets 18–24)
- 63% in CA/AZ, where Sunfield operates
- Sacramento is her top market; Sunfield has 6 locations there
Rights Clear, 1 condition
- Restaurants category: no existing conflicts
- Usage, term and territory are within her open rights
- No non-Volt sports drinks on camera (Volt exclusivity)
Shortlists are built and checked by STRM KOVA's operator team. Every proposed match gets a human rights review before an introduction is made.
Overall fit
92out of 100
Interests 95 · Audience 94 · Rights 88
Shortlist sent to Sunfield Kitchen
MT
Maya TorresWomen's Soccer · Pacific Coast State
92DR
Devon ReyesMen's Basketball · Desert Valley University
86KL
Kai LindstromSwimming · Pacific Coast State
81Considered, not shortlisted
BA
Ben AlvarezFootball · existing exclusive with a competing restaurant chain
RestrictedSN
Sofia NguyenVolleyball · rights documents not yet reviewed
Needs reviewAn athlete with unreviewed rights is held back, not assumed to be clear.
🤝
Proposed match to signed deal. Sunfield picked Maya from the shortlist. Each stage below has an owner, a date and a next action. Click a stage to see details, or replay the progression.
Opportunity OPP-1042 · Maya Torres × Sunfield Kitchen
Activity log
Agreed terms
- Athlete fee
- $8,500
- Deliverables
- 2 Reels · 2 Story sets · 2 TikToks · 1 appearance
- Usage
- Organic social + brand repost for 90 days
- Territory
- California & Arizona
- Conditions
- No competing sports drinks on camera · #ad disclosure on every post · school NIL disclosure filed
Milestones (tracked separately)
✓
Athlete agreement signedOct 27, 2026 · signed by both parties
✓
University NIL disclosure filedOct 28, 2026
✓
STRM KOVA service fee invoicedOct 28, 2026 · $1,275 (15%)
STRM KOVA invoice paidDue Nov 27, 2026 · a signed deal and a paid invoice are separate milestones
📊
Managing the partnership. After signing, the same record tracks deliverables, dates and completion. Below is a sample snapshot from midway through the campaign, as of Nov 24, 2026.
Deliverables
| Deliverable | Due | Status |
|---|---|---|
| Kickoff call & content brief | Nov 3 | Completed |
| Reel 1: "My Game Day Bowl" | Nov 10 | Posted41K views · 7.2% engagement |
| Story set 1 (app download link) | Nov 10 | Posted1,180 link taps |
| TikTok 1: meal-prep with Sunfield | Nov 17 | Posted96K views |
| Reel 2: post-match recovery meal | Nov 26 | In brand review |
| In-store appearance (Sacramento flagship) | Dec 6 | Scheduled |
| TikTok 2: team meal takeover | Dec 10 | Scheduled |
| Story set 2 (holiday promo) | Dec 12 | Scheduled |
Completion
50%4 of 8 complete
On schedule · 1 item awaiting brand approval · 0 overdue
Key dates
- Oct 27 Agreement signed
- Nov 3 Campaign live
- Nov 26 Reel 2 approval dueOwner: Sunfield marketing
- Nov 27 STRM KOVA invoice due
- Dec 6 In-store appearance
- Dec 19 Campaign ends
- Dec 22 Results report to brand
- Mar 19, 2027 Brand repost rights expire
Tip: use the ← → arrow keys to step through.